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China's Perfume Market is Booming
It's projected to exceed CNY 36 billion by 2028. But the biggest trend isn't the scent itself—it's the emotion.
New Consumers: Growth is fueled by smaller cities and male buyers.
Deeper Connection: People want brands with stories and shared values.
Innovation: Brands are using AI and Eastern aesthetics to create fragrances that express a feeling, not just a smell.
Joint report by Eternal Beauty (China's largest fragrance distributor) and Deloitte as below.
https://lnkd.in/gYPvF_4X
